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The Dogecoin (DOGE) community has once again achieved important results, but this breakthrough is not limited to the blockchain field. This iconic meme coin driven by a global online movement is about to leave its mark on European football - the Dogecoin logo, famous for its Shiba Inu image, will appear on the jerseys and stadium billboards of Italian Serie C club US Triestina Clacio 1918. ![]() This cooperation, jointly promoted by House of Doge and Brag House Holdings (NASDAQ: TBH), marks Dogecoin’s official entry into the world’s most influential sports field. Beyond meme effects and marketing strategies, can this collaboration push Dogecoin into the mainstream and thus affect its market price? Dogecoin House, the commercial arm of the Dogecoin Foundation, announced earlier this month that it had completed the acquisition of a controlling stake in Trieste FC, becoming the first crypto entity to become involved in the ownership of a European football club. The cooperation content includes the prominent printing of the Dogecoin logo on the team's home jersey, and extends to the away jersey, shorts and stadium LED advertising boards. This is not only a commercial sponsorship, but also a practice of integrating Dogecoin culture into the real world. Its logo will also appear in stadium advertisements, press conference background boards and promotional materials, and will continue to expand exposure through broadcast media and social platforms. For the cryptocurrency that was born as a joke in 2013, this moment is a surreal full circle - Dogecoin has not only become a global pop culture symbol, but also the official logo of a century-old Italian football club. The partnership agreement will run through the 2025-2026 season and extend into the 2026-2027 season, providing Dogecoin with long-term exposure covering Europe. Brag House CEO Lavell Juan Malloy II called the move “a symbol of the intersection of community, technology and real-life asset ownership,” suggesting that Dogecoin’s cultural influence could serve as a bridge between the crypto space and mainstream entertainment. From a market perspective, this cooperation comes at a delicate moment. Although Dogecoin is still one of the most recognized cryptocurrencies in the world, its price has never returned to the historical high of $0.73 in 2021. It was still hovering in the $0.185 range at the end of October 2025, down 75% from the peak. However, Dogecoin continues to lead most altcoins in terms of brand visibility and user adoption. The price has formed a large ascending channel on the daily chart, and the current price is located at the support level of $0.185. The relative strength index is below 40, approaching the oversold zone, and the MACD indicator has turned positive, indicating a recovery in market interest. If the current trend is maintained, the price may test the upper channel resistance at $0.32. If the support fails, the next key resistance will be the $0.1 mark. Whether this partnership can trigger a lasting rally remains to be seen, but there is no doubt: Dogecoin’s arrival in Serie C has scored a wonderful goal for crypto culture. This cross-border linkage between the world's most popular meme currency and the green field is attracting the attention of the football and crypto circles. |