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In the world of cryptocurrency, what can a name close to local culture bring? Solana has the answer. On October 20, Solana officially recognized and announced its Chinese name "Solala". This was not only a simple brand localization, but also became a fuse that ignited the enthusiasm of the entire Chinese encryption community. Community co-creation: from naming campaign to official recognition 「The name Solara was born from a typical community-driven event. On October 14, the content tokenization platform Trends.fun launched the “Collection of Chinese Names for Solana” campaign and set up a prize pool of 100 SOL to encourage community participation. The event requires participants to quote and forward the official tweet and submit the Chinese name of the proposal. The best proposal will receive 66 SOL rewards. Among the many proposals, "Solala" created by user @muper finally stood out. He explained that the name was inspired by a post by Lily Liu, chairman of the Solana Foundation, and their team created the name to represent the image of a long-haired builder girl, symbolizing every builder struggling on Solana. The key turning point in the naming process occurred on October 20. Lily Liu, chairman of the Solana Foundation, first replied to muper's tweet saying "cute picture" and at the same time changed her avatar to "Solala". Subsequently, Solana's official account directly quoted muper's tweet and added the text "Solala", completing the official recognition of this Chinese name.  Market reaction: Meme currency surge and cross-chain craze Once the official name was announced, the market responded quickly and enthusiastically. In just 15 hours, the market value of the meme coin "$Solala" on the Solana chain soared to $18 million, an increase of more than 80%. This amazing performance was just the beginning. As the fire of "Solala" spread rapidly, the entire Chinese Meme market was ignited. On another public chain Base, "Base Life", as the "ecological brother" of "Binance Life", has taken advantage of the situation and become one of the most dazzling stars in this market. According to data from GMGN and DEX Screener, Base Life once soared by more than 5,000% within 24 hours, and its market value briefly exceeded US$10 million from less than US$1 million at its trough. "Binance Life", which leads the entire track, has seen a surge in transaction volume from US$10.8 million to US$140 million, and its market value has stabilized at around US$285 million, fully demonstrating the strong financial cohesion of Chinese narratives. Driven by the leading projects, a number of Meme coins with distinctive Chinese Internet cultural characteristics, such as "Hakimi", "Xiu Xian" and "Customer Service Xiao He", also followed suit, with 24-hour transaction volumes reaching US$30 million, US$21 million and US$21.1 million respectively. For a time, Chinese memes became the borderless “new lingua franca” in the Meme world. Strategic Intent: Public Chain Giant’s Chinese Market Ambition 「Behind the naming of "Solala" is far more than a successful community interaction, it also hides the strategic focus of the public chain giants on the Chinese market. In the past few months, the Solana ecosystem has faced capital outflows, and a large number of active users have turned to the Chinese asset market on BSC. Faced with the strong entry of Binance’s “Chinese” sector, Solana changed its past “cold” attitude and actively embraced Chinese culture: the official account frequently tweeted in Chinese and humorously mocked the “Apple chain” in response to the community’s “Android memes.” The more symbolic action lies offline. Public information shows that Lily Liu, chairman of Solana Foundation, and Zhu Junwei, chairman of SOL Treasury Company, will jointly appear at China's top financial institution, Tsinghua University PBC School of Finance, to attend the "Global Perspective Lecture Series". The theme of this lecture directly points to Solana's core vision - "Creating an efficient Internet capital market." From the community’s perspective, this is the most significant “flare” Solana has sent to the Chinese-speaking market. In the past few years, encryption-related topics have mostly been conducted in mainland universities in the form of closed seminars or held overseas. ； This public promotion and registration at PBC School of Finance undoubtedly sends a subtle signal: Blockchain technology and public chain ecology are being included in more mainstream and cutting-edge financial technology education discussions. The metaphysics of naming: cultural adaptation and market communication The impact of naming culture in the cryptocurrency space is not unique. According to the analysis of "Bu Yiju·Name Test", after comparing Chinese names such as "Solala", "Bitcoin" and "Ethereum", it was found that: 「The name configuration of "Solala" is interpreted as "a stable foundation, good luck in success, wealth, fame, and great development." In contrast, "Bitcoin" is analyzed as "easy to successfully achieve its goals, but lacks durability."」； 「Ethereum" is considered to be "even if it has strength, it is difficult to be recognized and appreciated, and it is futile.」 ； "Binance Life" is considered to be "as determined as iron, with a stubborn personality, unwilling to give in, and a talent with profound strength, which can create a beautiful and glorious future." As cryptocurrencies continue to deepen in the process of globalization, and Binance Futures launches the first Chinese token "Binance Life", Chinese cultural naming and cultural adaptation may become an important part of project development. Just as the Chinese name of "Ethereum" once helped its spread in the Chinese market, Solana's move undoubtedly strengthened its brand recognition in the Chinese market. Future Outlook: Chinese narratives move from the margins to the mainstream From "Solala" to "Base Life", Chinese narrative is no longer limited to the internal cycle of a single public chain, but has become a cultural bridge connecting traders around the world. The Chinese-speaking community is writing its own language, humor and wealth logic into the global Web3 process with unprecedented speed and confidence. In this naming-induced carnival, we saw not only the surge in currency prices, but also the rise of a cultural phenomenon. It indicates that the Chinese-speaking world’s voice in the field of encryption is constantly increasing, and Solana has undoubtedly seized the opportunity in the layout of the Chinese-speaking market through the official launch of the affectionate name "Solala". The content of this article is my personal opinion only and does not constitute any investment advice.   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