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![]() Editor's note: During the May Day period, “Dogecoin” allowed many people to become rich overnight. Someone jokingly said: One year on earth, one day in Dogecoin. The market value of Dogecoin actually increased 400 times in a short period of time. What exactly is Dogecoin? What does it have to do with the dog head emoticon package? Why is the dog head so popular? I would like to recommend an article to you in the third class today. The emoticon we usually use is actually the most expensive dog head in the world. Original title | "The must-have dog-head expression to tell the truth, It turns out there are seven versions: one, two, three, four, five, six." Source | APPSO (ID: appsolution) Author | Leng Sizhen Editor | Xiao Zhuomo Ptolemy of ancient Greece believed that the world revolved around the earth, and the earth was the center of the world. Copernicus believed that the world revolved around the sun, and that the sun was the center of astronomical revolution. ——And I think the world revolves around Musk. Whatever Musk does, there are a lot of peers. Whatever Musk is optimistic about will become popular. Musk likes Dogecoin, and Dogecoin will skyrocket. Colleagues who have always been insensitive to money are aware of the popularity of Dogecoin. Two days ago, they hugged my thigh and cried bitterly: "We missed Bitcoin, and we missed Dogecoin. When will we get rich?" 」 I understand Mr. A very well. After all, like him, I have missed all the opportunities. Watching Dogecoin rise again and again, I couldn’t help sobbing as I have a Shiba Inu at home - I also knew nothing about the power of the Shiba Inu’s bark. ![]() There is no difference between my firewood and Dogecoin firewood, but the value is very different ![]() The most valuable emoticon in the world: woof woof woof woof November 2, 2005, an ordinary day. But on this day, Kabosu, the most popular dog in the world, was born. She is a little female Shiba, and her hair was all black when she was born. She is far from the widely circulated Shiba Inu photos. On February 13, 2010, Kabosu's owner posted several photos of her Shiba Inu lying on the sofa to her blog. In this set of photos, Kabosu showed his teeth and claws, and also lay down obediently. But in the end, it was the photo of the dog with its hands crossed and the Shiba Inu's iconic eyebrows looking directly at the camera that became popular. ![]() Old photos were retaken many years later. Kabosu’s face is not so round, and the sense of ridicule has almost disappeared. Photos of the Shiba Inu have been turned into memes and circulated on different websites and apps. But it wasn't until July 2013 that there was a significant uptick in searches for the meme. In August 2013, the American ACG picture discussion topic community 4chan launched an attack on another community r/Murica on Reddit. They occupied this community with emoticons derived from Kabosu photos. The original intention was to stir up trouble and "wash the page", but who knew that r/Murica also liked this dog head emoticon pack. Even though r/Murica didn't like being provoked, this emoticon conquered them, and the conflict between the two parties did not go further. This can be regarded as the best case of "meeting a dog and losing all grudges". ![]() 4chan uses Dogecoin to occupy the community. Image from: dailydot After this incident, the dog head emoticon was successfully known to more people. It was named the best meme of the year by "Know Your Meme" and is used by more and more people. This was also a year when the price of Bitcoin rose rapidly. At that time, many people questioned the value of Bitcoin, and the founder of Dogecoin was one of them. In order to ridicule Bitcoin, Jackson Palmer bought the official website of Dogecoin.com, founded by Billy Markus, to benchmark Bitcoin.com. This may also be the most powerful taunting skill of the dog head, and its value is immeasurable. As of press time, the market value of Dogecoin is $33.94B. Thinking that this is also a mocking joke in itself, do you think the mocking power of Dog Head is Max? ![]() I think it looks like it's mocking virtual currencies But these have nothing to do with most Chinese Internet users. The story of the dog-head emoticon that Chinese Internet users are familiar with can only be told in 2014. ![]() Chinese dog head, the dog comes out with version 45678 It was a turbulent year for the Internet in China (crossed out). Weibo, which was very popular at the time, had just undergone a major revision of version 3.6. It was in the transition period between iOS6 and iOS7, and the overall interface of Weibo was card-like. Therefore, the head of the design team, Yue Yangming, also decided to redesign the Weibo emoticons. This was a redesign that no other department leaders knew about and was completely led by designers. ![]() Changes in dog head expressions made by netizens The two designers only had one or two hours a day to create new emoticons for Weibo, and they worked on and off for almost three months before they were finished. However, the evaluation of the new emoticons also showed polarized characteristics. Feng Dawei, one of the designers of this set of emoticons, recalled this experience on Zhihu five years later: After this set of emoticons was released, people criticized it every day, and some even created the topic #boycottnew emoticons#. I was on tenterhooks every day, searching for keywords and reading user feedback until midnight, fearing that the company would take the project that I had worked hard on for three months offline due to strong user feedback. Fortunately, the boss stopped me. However, even though users scolded many emoticons, no user scolded the emoji. ![]() Weibo dog head, the eternal god Before the new Weibo emoticon was created, the dog head emoticon package was already very popular abroad. Feng Dawei himself said that he sees people posting this set of emoticons almost every day in various design communication groups. In this case, his idea is that "if you put a dog with a weird expression among a group of yellow faces, it will definitely have a special effect." 」At that time, the designer himself did not expect it to be so popular. ![]() The evolution history of Weibo dog heads In order to be consistent with the Weibo expressions, Feng Dawei did not imitate the photos to draw, but enlarged the cuteness and sillyness of the eyes and eyes to create the first-generation dog head expression. Facts have proved that a good design will be recognized by the people around you. Feng Dawei’s leaders and colleagues all like this expression. One of his colleagues also designed the "meow" expression as the female representative of the dog-headed doge. The original designer added a new wave expression for this purpose. ![]() doge, meow, langtou, even doge has a girlfriend, but you don’t. Next it’s time for users to come into play. Weibo users who discovered the beauty of the dog-head expression added new uses to the dog-head expression, such as "dog head saves life" and "to say the opposite". Since the dog head expression has its own connotations of disdain and devilishness, people often add it after the content to express irony. As more and more people use it, the dog head expression gradually replaces the original "I'm being sarcastic" and becomes an accepted symbol of irony. Weibo’s dog head has become so popular that other Chinese application platforms have followed suit and added dog head designs to their own emoticon systems. QQ’s dog head is said to look like a squirrel, with its ears closer together and looking livelier. ![]() Station B has several dog-head expressions. The closest dog-head expression is very similar to Weibo, but more three-dimensional. In addition, a brown Shiba Inu with a narrow face and a wide bottom has been added. ![]() Station B dog head expression It is worth mentioning that the small TV version of Station B also has its own dog head, which is more like the "dog version" of the small TV that is the logo of Station B. It has both brand elements and retains the original sense of ridicule. ![]() Station B’s small TV “dog-like”」 The DingTalk expression has a fear that can make people stop breathing. The eyes are not only squinted but also turned upward. This rolling eye roll has many people calling it a "second-generation hybrid of funny and dog-headed". ![]() Screenshot of Laojiao Banous B's video "Inventory of "dog head" emoticons on various platforms" Alipay Dog Head not only includes Shiba Inu, but also adds Husky. This dog's head is probably the roundest on the Internet, with clear eyebrows and a frown, a double chin and wrinkles, and he looks like a wealthy dog. ![]() Alipay dog head Douyin’s dogs are flatter, and the dogs themselves are more lively. His eyes changed from squinting to cross-eyed, and his tongue stuck out. But this design also weakens the original irony. ![]() Douyin dog head Finally, I have to talk about the dog head emoji on WeChat. In January 2020, the dog head appeared on WeChat. This expression is no longer rounded, but has become angular. The dog's face is closer to a rectangle, plus two pointed ears. WeChat also made a pillow for this emoticon. Among the previously launched emoticon blind boxes, the dog head is also the most important hidden blind box. ![]() WeChat dog head peripherals As the application with the largest number of users in China, users have been comparing WeChat to Weibo as soon as it appeared. Some people like it, but many people think it is not as good as Weibo’s native dog head. ![]() Yue Yangming, who once led the design of new emoticons on Weibo, also forwarded netizens’ ridicule of WeChat dog heads. ![]() Trademarks, Dogecoin, dog heads are of infinite value As an expression that is equipped on all platforms and popular among the people, the dog head logo not only has its own meaning, but also has more commercial benefits. The Qichacha app shows that Beijing ByteDance Network Technology Co., Ltd. recently added trademark application information related to "Gotou" and "Gotou Battle". In addition, Tencent and Sina Weibo affiliates have successively applied for "Gotou" related trademarks in February 2021, and the Gotou trademark war is already underway. ![]() Weibo applies for dog head trademark However, there is no need to worry about whether posting dog head emoticons will infringe, because this is more like a common operation for intellectual property protection. Because these emoticons are very popular, many commercial brands will rush to register such emoticons and regard them as an important element to attract customers, so the brands will also actively make some strategic defenses. Of course, trademarks are preparations for later, but Dogecoin was successfully realized in 2013. With Musk's application of Dogecoin elements in Twitter, this virtual currency has become more and more popular, becoming the most valuable virtual currency after Bitcoin. Musk first posted a picture of a dog-headed expression landing on an alien planet, with the caption "See the picture to understand." Coupled with the subsequent explanation of "on the real moon", I am afraid no one will doubt that this person wants to take Dogecoin to the sky. When Musk tweeted on February 4th, putting himself with the dog head emoji, Dogecoin rose by more than 80% in a short period of time. ![]() Musk, the currency master As a joke that once mocked virtual currency, Dogecoin has suddenly become the spokesperson of virtual currency, which is quite ironic to some extent. It’s just that now that Dogecoin has made many people rich overnight, I can only hold my dog and talk to you about why dog heads are so popular. If you have a Shiba Inu at home, I think it’s because Shiba Inu are cute no matter what. Although the filter blurs my eyes, it is indeed a very important reason. Compared to other dog breeds that are willing to obey humans, the Shiba Inu is famous for being aloof and stubborn. If you look at the Shiba Inu memes circulating on the Internet, they are either arrogant or stubborn. To some extent, they also represent our stubbornness and willfulness. If you take a closer look at the dog head expressions on WeChat, you will find that no matter where the dog’s eyes turn, they are very dramatic. When looking to the left, it looks like a Shiba Inu that hears you but doesn't want to talk to you. ; When the eyes look directly at you, you may feel that the black eyes of the dog's head are emitting laser light. ; When looking to the right, fill up the taunt value again. ![]() No matter how your eyes move, this expression will be popular Kabosu, the dog-headed prototype, is called the god-annoying dog because its expression fits people’s psychology at the time. I just quietly watched you pretending to see what else you could say to lower your intelligence. This is what you said and I didn’t say anything... These have become people’s interpretation of the dog’s head expression. It can be said that Japanese Kabosu just sat on the sofa and took a photo, and people on the other side of the ocean automatically brought their own moods and thoughts into it. 11 years after its birth, the dog head expression has not become outdated. Instead, it has enjoyed a second and third spring after the secondary creations of various designers. Everyone can use different dog head expression packs to express content. ![]() Doge, the eternal god Regardless of whether Dogecoin is really valuable or not, people’s love for the dog head emoji is real. If your Dogecoin plummets, what does it have to do with our dogs? *The article only represents the author's personal views and has nothing to do with the position of the three classes. The author of this article, Leng Sizhen, was first published on the public account "APPSO" (ID: appsolution). 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