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 Text/Yulu After skillfully performing a "ba" to eat more, Justin Sun apologized and "begged for mercy." This post-90s blockchain entrepreneur, founder of Peiwo APP and TRON, received a tsunami of attention after announcing on June 4 that he had spent US$4,567,888 for the right to have lunch with Buffett. In less than two months, Sun Yuchen has stirred up "twice-cooked pork" many times, mentioned Sogou CEO Wang Xiaochuan's "look at the liar", canceled lunch due to sudden stones, and overseas live broadcast to counter rumors of border control.…… After a series of actions, in the early morning of July 25, Sun Yuchen issued an apology statement, admitting that he had "over-marketed and was keen on hype" and "felt deeply guilty" for his ugly eating appearance. He also apologized to his seniors such as Hu Shuli and Wang Xiaochuan, especially the regulatory authorities, which also confirmed that the relevant departments had paid attention to him.  In the apology statement, Sun Yuchen looked like a child who had made mistakes. Countless senior friends earnestly reminded him not to worry about it. Now that he found that a catastrophe was imminent, his desire for survival was overwhelming, and he hurriedly "knelt down and begged for mercy." “When an avalanche occurs, no snowflake is innocent. ”Although the currency circle in which Justin Sun lives may be separated from the mainstream business world, his circle of friends is full of well-known public figures, well-known entrepreneurs and post-90s entrepreneurial trendsetters. If Justin Sun is a master in the currency circle, his friends are masters in "making stars" and even lead the value trend of "money means justice" together.  Wang Xiaofei and Wang Lifen by the Hangzhou Lake In various promotional articles and occasions, Sun Yuchen not only likes to carry the title of top student at Peking University and Ivy League, but also the title of "the first batch of students of Lakeside University". Entering Hupan University, co-organized by 8 big names, is like getting a ticket to the high-end vanity fair for entrepreneurs. What’s more, Sun Yuchen is the only post-90s generation among the first batch of more than 30 CEO students, so he is born with a halo. On Weibo, Sun Yuchen did not hesitate to share his gains from studying at Hupan University for three years. More importantly, this experience brought him huge invisible wealth-a circle of celebrity friends. Wang Xiaofei, the young master of South Beauty, who married the female star S, became Sun's classmate at Lakeside in Hangzhou. The two have been fans of each other on Weibo since then and have frequent contacts. Boys who have celebrity husbands as friends will not have bad luck.   At Hupan University, Sun Yuchen also became friends and partners with Wang Lifen, the producer of the business war reality show "Win in China" and the founder of Youmi.com. In addition to her identity, Wang Lifen is most famous for writing a popular article titled "100,000 Plus" on the death of entrepreneur Mao Kankan in January last year, and celebrated her success on Weibo.   Wang Lifen also invited Sun Yuchen to teach virtual currency and other business courses on Youmi.com to answer questions for entrepreneurs. The unit price of the answers was not cheap - 1,999 yuan for half an hour. Of the 22 netizens who wanted to spend 2,000 yuan to chat with him about life, none of them took action.   Sun Yuchen also has a small friendship with another Hupan classmate, Dai Yuefeng, the founder of the e-commerce skin care brand Yunifang. Dai Yuefeng also recommended Sun Yuchen's "Wealth Freedom" audio course on Weibo.  Making friends with famous people through reading is only superficial. Going further, whether you can attract investment from acquaintances is the key. Sun Yuchen did it. He successfully turned Wang Lifen and Dai Yuefeng's wife Qin Yaoying into shareholders of the holding company. Data from the National Enterprise Credit Information Publicity System and Tianyancha show that on May 27, 2016, Sun Yuchen established Pingxiang Dechen Century Business Consulting Partnership (Limited Partnership) in Jiangxi with a registered capital of 180,000 yuan. Its business scope includes business information consulting, corporate marketing planning, and industrial investment. Wang Lifen and Qin Yaoying are both partner shareholders, but their subscription amounts are only 2,573 yuan and 6,717 yuan respectively, accounting for 1.4294% and 3.4283% of the shares.  Dechen Century's only external investment, Pingxiang Dechen Shengshi Business Consulting Partnership (Limited Partnership), plans to apply to the registration authority for deregistration due to the expiration of its operating period, and is currently making a creditor announcement. Many endorsements from entrepreneurs, investors and media people It can be said that Hupan University is an important stop on Sun Yuchen's road to fame. At this stop, he gained connections, titles, and investment partners. His ability to enter Hupan University relied on the resources accumulated from his previous entrepreneurship. In 2014, IDG Capital, a well-known investment institution, established the "IDG 90s Fund" to specifically support post-90s entrepreneurs. Justin Sun, who made money from investing in Bitcoin and Tesla in the United States and returned to China, and just founded the Internet financial technology company "Ruibo", was among them.  The admission requirements for Hupan University are strict, requiring at least three years of entrepreneurship, a written test and an interview, and selection from more than a hundred CEOs. According to Tencent Technology, Sun Yuchen himself admitted that Xiong Xiaoge, a founding partner of IDG Capital, once wrote a letter of recommendation for him. “This was the real magic weapon that allowed him to pass the in-person interviews of eight high-profile school directors including Jack Ma. ” Two other angel investors in the investment circle also protected Justin Sun's road to fame - one is Xu Xiaoping, the co-founder of New Oriental and Zhen Fund. Sun Yuchen once said that Xu Xiaoping "helped him go abroad and helped him start a business after returning to China."  The other one is Xue Manzi, who is also full of controversy. In 2013, under the sharp eyes of Chaoyang people, Xue Manzi was arrested for soliciting prostitution. However, this did not prevent him from continuing to make waves in the investment circle after he was released from the detention center. Xue Manzi’s support for Justin Sun is quite generous. Xue Manzi directly purchased a batch of the virtual currency “TRON” (TRX) issued by Justin Sun and claimed: “This is not an investment opportunity, this is a revolution. ”  These two seniors in the investment circle are now involved in the wave of investment in blockchain and virtual currencies, coinciding with Justin Sun, who has been making a name for himself in the industry. In addition to breaking into the investment circle, Sun Yuchen also conquered an old-timer in the industrial world - Yin Mingshan, the founder of Lifan Motors and the richest man in Chongqing.  In the Pingxiang Dechen Century Business Consulting Partnership (Limited Partnership) mentioned above, Yin Mingshan's name is also included in the company's shareholder list.  However, compared with Sun Yuchen, who is the actual controller and holds more than 80% of the shares, the "richest man" seems a bit cautious in spending money. The subscription amount is only about 12,000 yuan, and the shareholding ratio is about 7%. How Sun Yuchen impressed this Chongqing "motorcycle gang leader" is still unknown. Yan Xu, a well-known professional manager and former vice president and president of marketing center of Tsingtao Beer, also appears on Dechen Century’s partner list. Under her leadership, Tsingtao Beer’s marketing during the Olympics was praised by the industry. The "iron lady" in the FMCG industry also holds a very low shareholding ratio of only 3.5733%, with an investment of 6,432 yuan.  Speaking of which, Dechen Century is really a "treasure" enterprise. Its shareholders cross currency circles, venture capital circles, industrial circles and media circles, and truly achieve "stringing your money and mine together, stringing it together into a money tree, and stringing it together into concentric circles." In addition to Wang Lifen, among the shareholders of Dechen Century is Fashion Media Co., Ltd., a giant in the fashion media industry. The subscription amount is 3,860 yuan and the shareholding ratio is 2.1444%. Naturally, Justin Sun, who has a shiny label, multiple personalities, amazing words, and looks young and promising, has attracted attention since he was born. He is the interview subject that the media is chasing after, and some media people are not afraid to give praise. In March 2017, Justin Sun published the best-selling book "This World Is Gentle and Cruel", which has been on the author list twice, telling about his various experiences on the road to wealth and freedom. The recommendations of this book are a collection of fancy praises for Justin Sun from famous people such as Feng Lun, Wu Xiaobo, Ma Dong, Lu Yu, Chen Weihong, etc.   In 2016, when Justin Sun launched the audio course "The Road to the Revolution of Wealth Freedom", the promotion also mentioned: "Ma Dong, Wu Xiaobo, Feng Lun, and Chen Luyu highly recommend it! ”  As the chairman of Wantong Holdings and now a self-media person, Feng Lun even attended the press conference of Sun Yuchen's new book in person. The host of the press conference was Mu Yan, the co-founder of Baihe.com.  Even Wang Xiaochuan has to admit that Justin Sun is a "marketing master". He goes to great lengths to sell a book. He plays topic marketing and celebrity marketing. Justin Sun, who has interned at "Southern Weekend", is well versed in the art of communication. Never leave my ex-girlfriend and good brother born in the 90s Looking back at the miraculous company "Dechen Century" mentioned above, we can find that the amount of capital subscribed by the partners was as low as charity. On the other hand, Sun Yuchen's investment in the post-90s entrepreneur friends who grew up together was much more "generous". Among the 14 companies in which Justin Sun is a shareholder, Beijing Moshi Technology Co., Ltd. and Beijing Girl Nihao Technology Co., Ltd. have quite a story. “"Moshi Technology" is promoting the mobile smart toilet it developed. It claims that this kind of toilet can achieve "fully automated management and does not require external water and electricity connections." The company's legal representative, actual controller, and brand founder are all Wu Xingyu. Sun Yuchen's subscription amount is about 1.11 million yuan, and he is the second largest shareholder, with a shareholding ratio of about 14.7%. This is not the first time that founder Wu Xingyu, who was born in 1992, has started a business. As early as 2013, when he was in college at the age of 21, he launched the entrepreneurial education project "Yitiku" and received an investment of US$3 million from Tencent. Eventually, the project was acquired by other companies.  Like Sun Yuchen, Wu Xingyu was a well-known entrepreneurial star at the time. The two also had a close friendship. They supported each other in activities and the company invested together. Sun Yuchen’s subscribed amount of 200,000 yuan for "Girl Hello" is even more "famous" - the company's legal representative, actual controller and founder of the operating brand "Girl Laboratory" is Zhang Mengning, who founded the sex toy brand "Paofou" many years ago. She has a more widely known alias - Ma Jiajia.  Ma Jiajia, who has appeared on variety shows such as "If You Are the One", graduated from the Communication University of China. When starting a business, she was quick-talking and good at marketing. She often dominated the news. She was once an "Internet celebrity" CEO many years ago and received investment from Xu Xiaoping. However, "Paofou" disappeared from people's attention within two or three years. Ma Jiajia turned to work as the new media director of the magazine "Fashion COSMO". Not long after that, she started her own business again and started the "High" APP, a vertical question and answer community for women. After receiving an angel investment of tens of millions from Gaorong Capital, it ceased operations within a year. In 2017, Ma Jiajia started her own business again, determined to make female care products, and founded "Girl Hello", but then disappeared. Her latest entrepreneurial activity was in the blockchain, but she broke up with the team on bad terms. If it weren't for Sun Yuchen, Ma Jiajia would have been regarded as a "passed Internet celebrity" and forgotten in the sea of entrepreneurs, but after all, she has another identity - Sun Yuchen's ex-girlfriend (may still be his current girlfriend).  As early as 2015, Sun and Ma jointly staged a "crowdfunding fake marriage" marketing campaign, and together they appeared on "A Date with Luyu" as "post-90s entrepreneurial upstarts."   Looking back, Sun Yuchen, Wu Xingyu, and Ma Jiajia, a group of post-90s entrepreneurs, can be regarded as walking together. Naturally, compared to the "plastic love" with the big bosses, these three people have been more or less sympathetic to each other financially and emotionally. When Justin Sun is facing the collapse of his reputation, taking stock of his circle of friends, we have to admit that the existence of Justin Sun spans the ages. He has single-handedly connected yesterday, today and tomorrow in the entrepreneurial circle. Similarly, Justin Sun also left a mystery: Will circles and connections also make people obsessed with the prosperity in front of them, forgetting the ability, technology and even morality to settle down? Writer Wang Xiaobo once quoted a European politician: "If a person is not a radical at the age of 20, he will never make a difference in his life.； If he is still a radical at the age of 30, he will not have much future. ” Although this statement is a bit arbitrary, looking back at the entrepreneurs born in the 1990s who grew up with Sun Yuchen, they were radical and courageous in their 20s and could not conceal their edge. Unfortunately, reputation is a hallucinogen. If the dosage is too large, the sharpness can also be blunted in the illusion brought about by thousands of people chasing after them. Wang Xiaochuan gave Sun Yuchen, who is 29 years old this year and about to turn 30, whether he can be successful or not, Wang Xiaochuan gave him a "Godly reminder" early on: It is not just a conversation with a celebrity that can be called a success. His worth and market value will remain calm in the long history.   (Proofreading: Yan Jingning)   Recommended reading  Click on the image to enlarge | Worth 700 million! Huawei's materials and equipment were seized, and the US OEM giant was kicked out of Huawei's supply chain Recommended reading  Click on the image to enlarge | More than 200 real estate companies declared bankruptcy this year  |
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