English
85489
|
Click on "i Dark Horse" above and select "Top Official Account"” Dark Horse Think Tank, a must-read for entrepreneurship For more entrepreneurial content, please visit www.iheima.com  Original by Rancaijing (ID:rancaijing) Author | Wang Lin Editor | Alan Justin Sun has always been a controversial person, especially after he bought Buffett's lunch for a high price of $4,567,888. Justin Sun believed that he came to have lunch with Buffett with the mission of "enhancing the understanding and friendship between top traditional investors and digital currencies, so as to make the entire industry truly benefit." However, the outside world believed that this was another personal marketing show by Sun. "The essence is to increase the price of Tron." At least within a quarter of an hour after the news was announced, the price of Justin Sun's Tron currency increased by 6%. In the early morning of June 4, when Sun Yuchen publicly announced through Weibo that he had photographed Buffett's lunch, some netizens left messages asking him to buy a hot search. At 9 o'clock in the morning, Sun Yuchen responded publicly: It was really a hot search on Weibo, and accompanied it with a screenshot of the news being on the hot search. He does not object to standing at the center of the public opinion field in this way. After being considered a liar by Wang Xiaochuan, he also responded on Weibo, making a unilateral bet to see who has a higher market value than Sogou in three years, and attached a bet of 300 Bitcoins. In public, he responds to everything in a calm and playful way. Justin Sun has attracted people's attention, and what is more interesting than these is Justin Sun's multi-faceted life. Sun Yuchen has multiple labels - a bachelor's degree in history from Peking University, and his GPA ranks first； Master's degree from University of Pennsylvania ； Founder, Chairman and CEO of Ruibo Technology ； China’s leading post-90s entrepreneurs ； World Economic Forum (Davos Forum) Global Outstanding Young Person ； Forbes China’s 30 Entrepreneurs Under 30 in 2015 ； The only post-90s student among the first batch of students at Hupan University founded by Jack Ma…… Of course, this is more of the packaged side of the coin. On the other side of the coin, this young man worth tens of billions is more like a trend chaser, a plagiarist, a master of marketing hype, a reaper... What’s interesting is that he performs each identity vividly, just as an investor originally evaluated him - a successful entrepreneurial actor.  Be the first storm chaser Justin Sun seems to be interested in everything for only three minutes. In the 1990s, the craze for public speaking began. As soon as he entered elementary school, his mother took him to attend various MLM classes.； Go craze is on the rise, and a third grader of primary school went to Wuhan to learn Go alone ； When he was in middle school, the ".com era" came and he devoted himself to the Computer Olympiad competition. ； When he was in college, Sun Yuchen transferred from the Chinese Department to the History Department. ； Around 2010, with the rise of Weibo and public awareness, Sun Yuchen imitated Hu Shi and opened the "Weekly Commentary", loudly calling for saving China... But these are just superficial phenomena. The reason behind Justin Sun's three-minute enthusiasm for everything is the life creed he has practiced since he was a child - he must be number one. If he cannot be number one in a field, immediately replace him with another. The reason why he frequently changed interests before middle school was because he found that he was not good enough after trying it. He changed his major in college because it was easy to get high marks in the history department (his GPA after graduating from the history department ranked first in the history department), and he was a public commentator because he wanted to be famous. After returning from studying in the United States, Sun Yuchen jumped on the entrepreneurial wave and labeled himself an entrepreneurial leader born in the 1990s. In 2013, Justin Sun returned to China to start his own business as the chief representative of Ripple Labs Greater China. In the same year, Bitcoin ushered in a small bull market. This year, Bitcoin soared from US$13 at the beginning of the year to US$1,147. However, the good times did not last long, and Bitcoin immediately began a bear market that lasted for more than 2 years.  The currency circle is failing. How can we solidify our label as a "post-90s entrepreneurial leader"? Justin Sun ushered in a new trend - socializing with strangers. Therefore, Sun Yuchen, who had completed his initial accumulation, bought "accompany me" - a stranger social APP that focuses on anonymous chat matching and paid voice communication. Of course, accompanying me is just a temporary solution. Bitcoin is what really sticks with Justin Sun. A person who had early contact with Sun Yuchen told Rancaijing that when he met Sun Yuchen, the other person talked about Bitcoin. From 2015 to 2016, during the Bitcoin bear market, Justin Sun was always active on the Internet entrepreneurial stage as the founder of a social APP born in the 1990s. During this period, almost no one mentioned his identity as "Chief Representative of Ripple Labs Greater China", and Ripple gradually faded away from Justin Sun's life. It was not until July 2017, when blockchain became very popular and Sun Yuchen created the blockchain project "TRON", that he once again appeared in the eyes of the public as a blockchain practitioner. With the help of Tron, Justin Sun has now become an upstart in the cryptocurrency industry with a net worth of 30 billion.  Behind the constant changing of outlets is a desperate desire to be noticed. When he was studying, the "number one" ranking could bring him attention, so he focused on areas where he could be number one. ； When he was an intern at Southern Weekend, radical remarks could bring him attention, and his writing style was radical. ； After graduation, the label of a post-90s entrepreneur allowed him to gain more exposure, so he continued to change the focus of the industry to solidify his label as an entrepreneur. Behind this is an unhappy childhood. His parents often accused each other in front of him. His father kept beating his mother. After the divorce, his mother married in Italy and his father's career was hindered. As a result, after the third grade of elementary school, he never experienced the taste of home. Wherever he goes, home is there. "A person is a home." Attention can bring security. "Fame may be the icing on the cake for others, but it becomes a necessity for him." In order to obtain a sufficient sense of security, Sun Yuchen also took some "shortcuts."  “Plagiarists who become more courageous with every setback. Justin Sun is considered a plagiarist. In March 2018, the TRON testnet was launched. In order to build momentum for TRON, he set his sights on the big brother of the public chain, Ethereum. On Twitter, Justin Sun listed 7 reasons why TRON is superior to Ethereum, including TPS, handling fees, underlying language, etc. Buterin (Vitalik, the founder of Ethereum) immediately responded, saying that on top of these 7 items, an 8th item should be added: "Stronger white paper writing skills (Ctrl+C and Ctrl+V are more efficient than typing new content on the keyboard)", satirizing the TRON white paper for plagiarism. But Sun Yuchen refused to admit plagiarism. He stated that “there is no plagiarism in the TRON white paper. The original version of the white paper was in Chinese, and the English, Korean, Japanese and Spanish versions were translated by volunteers, so “we cannot be held responsible for plagiarism for errors in the English version.” He even said frankly, “In the business world, it makes no sense to always ask about plagiarism. The code in the currency circle is all open source, and everyone learns from each other, and Ethereum also borrows a lot of Bitcoin content." "In the currency circle, ideas and white papers themselves are not of great value. The core is to make it and do it well at the commercial level. ” On June 22, 2018, researchers from Digital Asset Research (DAR) discovered multiple instances of code copied from other projects in the Tron codebase, and stated that it seemed that Tron developers had plagiarized Ethereum code in other projects and modified the file names, making the source of the code difficult to identify. Even with solid evidence, Justin Sun still denied it, and all of this brought high exposure to Tron and Justin Sun.  Problem code given by DAR In fact, this is not the first time Justin Sun has copied and pasted. Liu Ming, former COO of Tron, said in a public live broadcast that while studying at the University of Pennsylvania, Justin Sun founded "New New Youth" with his friends. The first issue on October 11, 2011 published an article by Justin Sun, which was later accused of plagiarism by Shen Danqi of Princeton University. After the incident, the editorial board of "New New Youth" as a whole believed that the plagiarism was true and apologized to Shen Danqi. However, Sun Yuchen himself issued a long statement "My Final Response" on Renren.com a few days after losing contact, denying plagiarism and saying that the two articles were just similar in style, but this did not have the effect he expected. Criticism of plagiarism continued for many days. After being accused of plagiarism twice, Justin Sun had completely different reactions. After the first plagiarism incident, the headline "Overseas student Sun Yuchen fell into 'plagiarism scandal' and was once the cover of Asia Weekly" appeared in newspapers. Sun Yuchen said that he was completely deceived that time and lost contact for several days before speaking out. The second time, Sun Yuchen "got braver with each setback" and gave a "beautiful" reply that day, refusing to admit plagiarism and accepting an interview publicly. He talked about the meaninglessness of talking about plagiarism in the business world and that execution is the most important thing. However, fortunately, after these two plagiarism incidents, Sun Yuchen's popularity has been improved, which can be regarded as a gain and a loss.  “A born hype master What’s even more interesting is that Justin Sun can skillfully use negative news to build momentum for himself. When Buterin questioned Tron for plagiarizing its code, Justin Sun responded on Weibo: Thanks to Vitalik for his comments on Tron. Tron has benefited a lot from Ethereum, and Ethereum has also inspired us to develop a better platform. On the other hand, he cleverly threw out the time when TRON went online. He wrote on Weibo: If Vitalik knew Tron better, he would find that we are not just in the white paper stage. We have already launched the test network on March 31 (main network on May 31), and have made substantial improvements in the shortcomings of Ethereum! Not only that, Sun Yuchen seized almost every opportunity to make headlines. In 2015, Sun Yuchen was selected into the "Hupan University", an entrepreneur training camp founded by Jack Ma, and was the only post-90s generation among them. As soon as he was selected, "Jack Ma's youngest disciple" appeared in his Baidu Encyclopedia entry.  Justin Sun also likes to call himself "Jack Ma's disciple". He even admitted that he and Jack Ma "met so late." According to reports, if any cooperation manuscript does not use this title, Sun Yuchen feels that the positioning of him is "inaccurate" and needs to be changed. But later, Sun Yuchen took the initiative to tear off this label because Alibaba warned him. But this kind of warning has not washed away all traces of the past. Today, the Internet is full of words such as "Jack Ma's disciple Justin Sun". Last year, Xiaohuangche was deeply involved in the deposit refund crisis. Sun Yuchen, who is also an alumnus of Peking University like Dai Wei, stepped forward and said that he could first help 10,000 ofo users to refund their deposits. On that day, the market value of TRON increased by 10%. In February this year, enthusiast Zhao Yu was detained for 14 days after rescuing a girl from a criminal suspect. He explained his experience on Weibo. The next day, Sun Yuchen announced on Weibo that he would provide Zhao Yu with a donation of 10 million. This Weibo has received 60,000+ retweets, 6,000+ comments, and 200,000+ likes. Justin Sun’s popularity is the highest among KOLs in the entire currency circle, comparable to that of a small traffic star. Nowadays, Sun Yuchen paid more than 30 million yuan to buy Buffett's lunch, which is considered an excellent self-promotion opportunity. From the moment the news came out, Sun Yuchen's approach can be called a classic: At 10:30 on June 1, the lunch auction ends. On June 2, Sun Yuchen wrote on Weibo: I have done something big and will announce it in three days. On June 2, the news that Sun Yuchen photographed Buffett's lunch spread like wildfire, but Sun Yuchen wrote "Let the bullets fly for a while" on Weibo. Rancaijing asked Sun Yuchen many times to verify whether the rumors were true, and all he sent were expressions and "Guess". After preheating, Sun announced the news on Weibo in the early morning of June 4, and it became a hot search on Weibo a few hours later. Faced with the outside world's doubts about his careful hype, Sun Yuchen has already responded. He explained, “A start-up company like ours is, to put it bluntly, too low. You can only attract the attention of investors by relying on the boss to make crazy announcements and do PR. Otherwise, how can you compete with big companies? After 3 months of no movement, he was killed. PR is the beating heart here. It has to jump a little from time to time. If you don't jump, you will die. The food phase is ugly, but there is nothing I can do about it. ” Seizing all the hot spots that can be exploited, he is constantly leveraging his efforts. Today, Justin Sun has 1.13 million fans on Weibo, more than 400,000 fans on Twitter, and more than 300,000 fans on Facebook. Sun Yuchen has obviously become a big KOL, with millions of fans on one hand and a net worth of tens of billions on the other.  The extremely smart reaper How did Justin Sun achieve his path to financial freedom? While studying in the United States, he first registered a company with a group of international students and produced a video program "Three People in the United States". The profit was very small and he quit. I applied for internships at dozens of financial institutions, but all of them were rejected. After repeatedly running into obstacles, he postponed his original one-year master's program for a year to prepare for law school, hoping to become a lawyer and enter Wall Street. It was also at this time that Justin Sun joined the Penn Investment Association with the mentality of "Let's see if I can meet some wealthy Americans and lend me some money." Then he was keenly exposed to the new trend, first buying Tesla stocks, and then speculating in Bitcoin, claiming that the income was 70 or 80 times. He especially likes industries that are close to money. This is true for Bitcoin, and the same is true for him when he returns to China to work with me. In Accompany Me, the woman can choose to charge for calls and set how much per minute. The concept is to make money while chatting. Of course, these are all appetizers. What made Justin Sun truly famous was Tron. The project was founded by Xue Manzi and Li Feng, and the white paper was full of loopholes. However, from mid-December 2017 to January 5, 2018, in just half a month, through several increases, the price of Tron currency increased from one or two cents to 2 yuan, a surge of 100-200 times. There are reports that on January 5, Justin Sun sold 6 billion Tron coins and cashed out US$300 million, approximately 2 billion yuan. The next day, the price plummeted 20%. Tron COO Liu Ming also told a rumor that is "80% true": Justin Sun used the identities of multiple Tron employees to open accounts on the Binance trading platform, and charged the Tron coins he controlled into the account and sold them for cash. One of the TRON employees discovered that he had digital currency worth several million yuan on Binance, so he used his ID card to reset his password and withdraw the currency. “This incident caused a big disturbance. ” Justin Sun publicly stated that he has never cashed out his Tron coins. Liu Ming believes that Justin Sun’s desire and ability to perform are very strong, “Some words that he himself doesn’t believe, or that everyone knows are false, he says without changing his face! ”  According to early information, the total issuance of TRX is 100 billion, of which 40% is held by the public sale, 35% is held by the TRON Foundation and the ecosystem, 15% is held by the private sale, and 10% is held by Peiwohuan (Beijing) Technology Co., Ltd. Justin Sun personally holds 99.99% of the shares of Happy with Me (Beijing) Technology Co., Ltd., and Sun is the actual controller of the TRON Foundation. This means that Sun has control over at least 45% of the total TRX, totaling 45 billion. No one knows whether Justin Sun has cashed out, but according to public information, less than 10 months after Tron was established, Justin Sun claimed to be worth tens of billions. Justin Sun has never concealed his desire for money. He even loudly shouted in his speech, "My standard for measuring a person is how much money he makes." He likes business that is close to money, bold enough, smart enough, and has clear goals. For example, in his sophomore year of high school, he scored only 459 points and was admitted to Peking University with 650 points after a year of hard work. He sought to be number one when he was studying, and he sought fame and fortune after graduation. It seemed that he had never been beaten down. He considered himself to be someone close to Wang Xing and a warrior. He gained fame and fortune through years of accumulation, but now fame and fortune still make him uneasy. In an interview, he said that achievements, wealth, fame, and honors are actually fleeting to some extent. These are recognitions or recognition given to you by others or the world, but this recognition has a shelf life, so even if a star performs very well, but may lack some achievements for a few years, he will be said to be outdated. The reason is very simple, because in this era, the recognition given by others always has a shelf life. Bi Shumin once wrote in the book "Give yourself a sense of security in an uneasy world": Unrest in the world is the norm. How to find your own sense of security in this uneasy world is a required course in everyone's life. Justin Sun's way of gaining a sense of security is to "continuously embrace this era. To some extent, in English, it means having a deliverer." This can explain why he has been chasing the wind and going wherever it is easy to achieve results. In order to keep this fame and fortune, he, who is worth tens of billions, must continue to work hard and never miss any opportunity.  *This article is published by i Dark Horse authorized by Ran Finance. i Dark Horse helps entrepreneurs no longer be lonely. i Dark Horse helps entrepreneurs no longer be lonely. Business cooperation: 15222191516 (WeChat)  |
|
|
|
|
|
