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![]() Why does Huobi become Huobin? Sun Gao made another cool move. Yesterday afternoon, news broke that Huobi had changed its name to Huobi, causing an uproar. ![]() ![]() But today, after Sun Gee changed his name, he sent a tweet asking everyone: Huobi Shuibi Huobi, which one do you like? ![]() My whole body went numb when I saw this tweet, and I didn’t know for a moment whether it was me who had traveled through time or Sun Gee who had traveled through time. Afterwards, various KOLs started teasing the name Qi Huobi, and some people even made fortune-telling online. ![]() ![]() ![]() ![]() ![]() ![]() ![]() Let's have fun and have fun, don't make fun of business. Brother Liang saw in Sun Ge’s comment area that many people were paying attention to a question: Why is the good Huobi now changed to Huobi? To put this matter in a rigorous way, we have to start with Sun Ge’s acquisition of huobi global. The direct reason that led Sun Gao to change its name to Huobi on November 22 was that when Sun Gao acquired Huobi, the contract clearly stated: ![]() According to the agreement in the contract, the Sunge team must complete the change to the new name before November 22. Therefore, Sun Ge very accurately completed the necessary operation for Huobi to become popular on the last day of the deadline. It can also be seen here that the name Huobi has actually been prepared in advance, just because it wants to continue to take advantage of the public's perception of Huobi and brand inertia. ![]() So after seeing this, you should all understand: why the photo of Sun Gaeng leading Huobi leaked out first, why the announcement that Huobi changed its name to Huobi was later issued, and why Huobi must become Huobi. It is nothing more than the principle of maximizing the power of the brand and maximizing one's own interests. Stuck until the last moment, he really deserves to be Sun Ge. At this point you may have already expressed your admiration for Sun Ge's IQ. But if Brother Liang tells you that the entire Huobi Global was acquired by Sun Gee for free, I don’t know what you would think. How did Sun Ge get Huobi for free? As we all know, when your trump card is clear, you will not have much advantage at the negotiation table. Li Lin himself knew this. Since the withdrawal last year, basically even Liek has known that Li Lin wants to sell Huobi, but no one has been willing to take over. The reason is also very simple. I have mentioned the reasons in my previous article. There are three main points: 1. Huobi is internally complex, and it is a headache to think about taking over such an exchange and team. 2. If you have the money to buy Huobi, you can directly build a second-tier exchange and save a lot of internal troubles. 3. Even if you accept Huobi, you still can’t solve the compliance problem. It’s better to develop insignificantly. Therefore, Li Lin could only lower his expected goals again and again, just to find a successor and let him escape and become a rich man. According to insiders, the transaction price of huobi global was only US$1 billion, which seemed to insiders to be almost a giveaway. Because: On the one hand, it was because Huobi still had billions of cash flows in its account at that time, and on the other hand, Huobi directly transferred about 100 million HT to Sun Ge. According to the market value of cash flow + ht price of 4u, it is almost a left-hand-for-right-hand transaction, which is almost equivalent to giving it away for free. ![]() As a result, Li Lin retreated completely, and Sun Jie took the main fire coin. Seeing this, some people may ask, why does Huobi have to add a binding clause that prohibits the use of the Chinese Huobi brand even though it has been sold? The reason is because Huobi is too big. In addition to the exchange huobi global, Huobi also owns Huobi Technology, a Hong Kong-listed company, including the previous Huobi mining pool, asset management and other businesses, all of which belong to Huobi Group. Therefore, Huobi just sold the once most profitable but non-compliant huobi global exchange to Sun Gao, instead of packaging all other businesses to Sun Gao. Another reason is that the word Huobi must completely withdraw from the stage of history, and Li Lin must completely cut off any connection with the word Huobi. Now Huobi Technology has officially changed its name to New Fire Technology. ![]() Now that things have developed to this point, neither the newly-taken-over Sun Gao team nor Li Lin's former subordinates have anything to do with the word Huobi. The word Huobi can only become a forgotten wave in the long history of cryptocurrency development. What happened after Sun Gee came? After Sun Gee arrived, the conscience-stricken man asked a group of people specifically. Some of them are still there, but most of them are no longer on Huobi. But when it comes to this, their responses are much the same: fear and uneasiness. Brother Liang then asked, isn't it just that he has changed his boss? Why are he so panicked? ![]() The other party’s answer was actually three points, and Brother Liang started to explain: 1. Reopen the Chinese market. Soon after Sun Gee took over, he did reopen the Chinese market, but there was a problem. Huobi had closed it down before, but now it has opened it again. The reason why Sun Gao dared to reopen is simple. After reopening, there will definitely be a large influx of funds, and because he is the ambassador of Grenada, he has diplomatic immunity and his body is still abroad, so he can be unscrupulous. But these employees and executives are all in China. If they can't catch Sun Ge, can they still catch the executives and employees? So the domestic team is very panicked about this matter. 2. Treatment. The salary is likely to be reduced. After all, Li Lin is still very lenient to insiders, especially when he gave everyone a big red envelope before leaving, which has a good reputation. But Sun Yuchen has just taken over, and he must reduce costs, increase efficiency, and seek growth, so there is basically no need to think about remuneration. 3. Compensation. This compensation specifically refers to severance compensation. Some people may be wondering, what's wrong? After Musk took a stake in Twitter, there were also large layoffs. Everyone was given three months' salary. Is it okay for Sun Ge not to give it? People really don’t have to give it. Otherwise, Sun Ge's IQ is really incredible, and if someone tortures your soul, you won't even think about asking for compensation: What was the name of your previous company entity? What is the name of our current company body? Are you an employee of our company? Why should we compensate you? The reason why Musk pays compensation to laid-off employees is not because he is a good person, but because he bought the equity of Twitter's main company and became the new boss. But Huobi sold its business to a new company, which is completely different. Finally, a few interesting things: After Sun Gee took over Huobi, he invited his father, Sun's father, to the company to take charge of the rear area. All the senior executives of Huobi’s original team have resigned, and no one remains. The Tron team accepted most of the business. As an emperor and a courtier, Sun Ge was worried about the old man. In the end, Sun Ge also fulfilled his promise. After the ftx explosion, Huobi claimed to be among the top three in the world, so he drew a clear door and cut everyone off. ![]() As expected of you. |