English
47613
Recently, Solana Mobile announced that it would stop providing software updates for the first-generation encrypted mobile phone Saga, just two years after its release in May 2023. As soon as the news came out, it aroused widespread concern in the market, and also made people worried about the future of its new generation product Seeker.  Saga's discontinuation is no surprise. The phone was originally priced at $1,000 and aimed to create a native Web3 device for crypto users and developers, but the market response was lukewarm. Although the price of the attached MEME coin BONK later soared, triggering a wave of panic buying, sales eventually reached about 20,000 units, but it was still far below the sales target of 50,000 units. In addition, the collapse of its hardware partner OSOM has made long-term firmware and driver updates almost impossible. These factors jointly led to Saga's "short life".  Unlike Saga, Seeker has made adjustments in pricing and marketing strategies. The Seeker price has been reduced to US$450, which is more cost-effective. Moreover, within the first three weeks of opening pre-orders, Seeker received more than 60,000 orders, and the final number of pre-orders exceeded 150,000. This achievement shows that Seeker has gained certain recognition in the market. In addition, Solana Mobile also announced that it will airdrop the governance token SKR to users who purchase Seeker in the initial stage, encouraging users to participate in ecological governance and dApp incentive systems. This move is expected to enhance user stickiness.  However, it remains to be seen whether Seeker can truly avoid the same fate as Saga. Although Seeker is more reasonable in pricing and marketing strategies, the encrypted mobile phone market still faces many challenges, such as regulatory uncertainty and the authenticity of user demand for Web3 mobile phones. In addition, Saga users' trust in Solana Mobile may be affected, which may also hinder Seeker's future development. Only by continuously optimizing product experience and truly meeting user needs can Seeker gain a foothold in the highly competitive market. |
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