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 Note: MEME is a high-risk operation and can easily be reset to zero. This article does not constitute personal investment advice. The market is risky and investment requires caution. Please make independent judgments and decisions. There is no shortage of myths about getting rich in the currency circle, and the MEME sector is even more of a myth among myths. The veteran DOGE and SHIB, relying on the platforms of Musk and Buterin, have created countless miracles. ； The newly promoted WIF and PEPE have not only created a group of multi-millionaires, but also attracted the pursuit of top KOLs such as Ansem and James Wynn. Later narrative MEMEs such as Trump and PUNT, as well as AI MEMEs that followed hot topics, continued to promote this trend. However, this year, the atmosphere where everything is MEME seems a bit deserted. Until the beginning of the National Day, BNB Chain’s official Twitter account was stolen—no one expected that this would become the starting point of a new round of MEME craze.  🚨 Prelude to the craze: once stolen, a carnival After the BNB Chain official website was stolen, hackers first used the account to publish several phishing links, inducing users to connect to their wallets to participate in fake airdrops, thus stealing funds.； A phishing contract was then deployed to use stolen funds to inject and promote a Meme coin named "4".  After briefly pushing up the price of the "4" coin, he quickly smashed the market and ran away, making a profit of about US$4,000. It’s not over yet – CZ responded on It’s so funny how community members are fighting back!”  This response unexpectedly transformed into a strong community narrative, and the hacking incident turned from negative news into a symbol of "trust restoration", pushing the "4" coin to soar dozens of times from its post-rug lows. On October 2, the token was listed on Binance Alpha, with a short-term increase of more than 100%, and the market value exceeded US$42 million.  🌟The birth of “Binance Life”: a cultural counterattack of the community The principles of life are called mottos when spoken by successful people, but become chicken soup when spoken by ordinary people. A seemingly ordinary comment - "Binance Thinking, Binance Life" transplanted the comparison between Apple and Android into the currency circle, but due to the interaction of a sister, retail investors' proposal to the BNB marketing department came true. This entertaining joke spread quickly, and someone quickly launched a token called "Binance Life". Although like other MEMEs, it has experienced sharp rises and falls, on October 6, CZ liked and commented on "Binance Life" related content, pushing this originally niche Chinese MEME to the global perspective.  The price increased 6 times in a short period of time. In the following two days, CZ continued to forward posts about BNB's new high, building the BNB ecosystem, and selecting BNB MEMEs. For a while, PALU, Giggle and other MEMEs emerged one after another.  📢 Drivers calling for orders and retail investors carnival: the power of KOL should not be underestimatedA MEME’s emergence from the circle is inseparable from the continuous promotion of drivers. Many KOLs in the Chinese area, such as top students from Shenzhen University, Uh-huh, calm down, calm down, Wang Xiaoer, 0XSun, Li Ping, Kirara, etc. continue to place orders, attracting a large number of retail investors to enter the market. On the evening of October 7, Alpha launched “Binance Life”, and the wealth effect completely exploded. The floating profits of many truck owners exceeded one million US dollars, and the myth of sudden wealth was once again staged.  「The huge wealth effect of "Binance Life" has even attracted some overseas KOLs to start learning Chinese, trying to understand and join this MEME wave dominated by Chinese culture.  🔍 What’s unique about this MEME craze?Unlike the MEME on the SOL chain, which is more "wild" and relies on spontaneous promotion by the community (such as zoo quotations and the spread of emoticons), BNB's MEME relies more on celebrity effects (such as endorsements from CZ and He Yi) and platform promotion (such as the launch of Binance Alpha). It appears to be more "official" and is highly related to the dynamics of Binance and its founder Changpeng Zhao. Secondly, this is the first MEME craze dominated by Chinese culture, which is of symbolic significance. Finally, this type of MEME (such as Binance Life) is highly correlated with the price of BNB, rising rapidly as BNB continues to hit new highs. But we must be clearly aware that MEME has extremely high risks and huge fluctuations. BROCCOLI and MUBARAK, which were associated with CZ last year, have now fallen more than 90% from their highs. ； Others such as WIF have also been cut in half ； On the day Trump was released, many car drivers retreated collectively, and many retail investors were trapped on the top of the mountain. MEME is risky, so be careful when buying and selling!The above activities are just a starting point. The Web3 field is full of opportunities, but requires in-depth learning and resource support. 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