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He is known as Jia Yueting in the currency circle and the king of blockchain marketing. Some people also say that he "single-handedly advanced the regulation of cryptocurrency by three years." From a post-90s entrepreneurial leader to a controversial "cash-out expert," Justin Sun's madness reflects the anxiety of success and loss of value in this era. 1. The prequel to the "blackening" of a poor noblemanWhen idealism meets the cash-out codeIn 2011, Justin Sun, who was still a history student at Peking University, published the article "The 1990s Are Coming" in Southern Weekend. His writing style was sharp and full of idealism. Who would have thought that this young man who was once known as the "talented man of Peking University" together with Jiang Fangzhou would say "my biggest mistake was that I wanted to be a good person" a few years later? The turning point occurred in 2013. While studying at the University of Pennsylvania, he witnessed the wealth-creation myth of Bitcoin. An insider recalled: “At that time, Justin Sun’s eyes were shining and he said that this was an opportunity for those born in the 1990s. ” 2. The evolution history of routines: from Tron to the art of cashing outEvery dispute is a traffic password2017: The TRON white paper was accused of plagiarizing Ethereum. He responded: “The Internet also learned from each other in the early days.” 2019: Spending a whopping $4.56 million to buy Buffett's lunch, later postponed due to "kidney stones" 2021: Quietly moving headquarters to the Caribbean amid regulatory storm The founder of an exchange privately lamented: “He can always dance the tango on the edge of the rules and turn every controversy into a marketing event. ” ![]() 3. Evil Philosophy: The Dark Metamorphosis of Successful Learning“If morality cannot be realized, what is the use of it? ”In a circulated internal speech, Sun Yuchen once said bluntly: “The original sin of the older generation of entrepreneurs is bribery, and our original sin is cutting leeks.” “Compliance is cost, innovation is breaking rules” “Market value management is 100 times more important than technology” These words accurately hit the young group eager to counterattack. One follower defended: “At least he dares to tell the truth, which is better than a hypocrite! ” 4. Mirror life: Are we all secretly envious of “evil cultivators”?When dignity loses to sudden wealth, who still insists on long-termism?Interestingly, despite the polarizing reputation, Sun Yuchen’s Weibo still has 5 million fans. A psychology professor analyzed: "He lived a life that many people dare not live - completely releasing desires and packaging speculation into struggle. ” When people around them discussed "Sun Yuchen cashed out another 2 billion", those young people who stayed up late and worked overtime suddenly discovered: His insistence on getting rich through hard work seems to have become the "tortoise and the hare" fairy tale in the new era. 5. Dark Apocalypse: Can madness really survive?The price list behind the orgyBut behind the glamor is:
A project developer complained: “Working with him is like trying to get skin from a tiger, you never know when it will become his marketing material. ” It is easy to achieve evil practices, but it is difficult to maintain the right pathSun Yuchen’s story is like a funny mirror: It reflects the hunger for success in this era and also reflects the tearing of value choices. While some people regard "the winner is the king and the loser is the enemy" as their creed, others still believe that "slow is fast". Perhaps as a traditional entrepreneur said: “All the shortcuts have prices marked on them, it’s just that the bills haven’t arrived yet. ” If you had the opportunity to get rich quickly the way Justin Sun did, but at the cost of a lifetime of controversy, how would you choose? See the real story in the comments section. |